AISimply is a plain-English guide to artificial intelligence — written for people who are curious but cautious, and who want clear, honest information without the hype, the jargon, or the alarm.
When AI started becoming part of everyday conversation, something became clear: almost all the coverage was written for people who already understood it. Tech journalists wrote for tech readers. AI companies published research papers. And on the other side, newspapers ran alarming headlines — without much nuance in between.
Meanwhile, millions of ordinary people were left wondering what any of it meant for them. Could it help them write a letter? Was it safe to use? AISimply exists to answer those questions. Honestly, clearly, and without condescension.
Plain English, always. We never use jargon without explaining it. We write as if we're explaining something to a friend over a cup of tea — not performing expertise.
Honest about what we don't know. AI is a fast-moving field with genuine uncertainty. We say "we don't know" when we don't know.
Reader first, always. Our recommendations exist to help you, not to maximise our affiliate revenue. We will never recommend a tool we don't genuinely believe in.
Some links on AISimply are affiliate links. If you click through and sign up for a paid plan, we receive a small commission at no extra cost to you. We are transparent about every affiliate relationship we have:
Our editorial recommendations are never driven by affiliate relationships. We recommended Gemini and Claude before we had any affiliate arrangements in place.
Questions, suggestions, feedback — all welcome. Email us at hello@aisimply.co.uk and we'll respond personally.